If Spotify was an IoT company

Wait. Music? Isn't a file of music, an mp3, a kind of data node?

Just a quick thought on the Masters

I'm watching golf on tv.
Tadaa. No surprise there.
But I was thinking with my deranged view on reality that There Are No Sensors in The Clubs!! Especially not the putters.
So I need to look at this, maybe it is forbidden already by the USPGA. Maybe it is problematic.
But maybe it is solveable on all accounts.

TBC.

The issues involved with prototyping a wearable technologies Internet of Things dependable device that is actually useful. Part I

Woohaaa!
That was the longest headline in the history of my blogging blog blogger bliss.

What you see in the marketplace right now is the almost Shakespearean play of How to Fool the Fools.
The devices that are launched and available all have been deliberately designed to not fit all purposes because if they would the bottle neck would show, and if you look a bit closer is showing.

Battery.
Time.

Functionality.
Per mAh.

So the core of the problem is the lack of available technology as the NEED of the USER is way way way above and beoynd the CAPACITY of the current components available.

The second largest problem is tha all, ALL, device producers and designers in the market is using 2nd or 3rd rated components so they can lower the cost of device BOM to stupidity, incl Apple as the worst, and deliver products that we really NEED but will not and can not get the sufficient service from.

TBC.

The spectrum Illuminati situation

In a recent blog post by the illustri(ous) Fred Wilson, mr AVC.com, he aired a bunch of opinions and questions regarding LTE in the WiFi Spectrum. Usually there are more comments to his blog posts, maybe this time it was less about having an opinion than knowing what is the actual situation that limited the numbers and made it (over)viewable. Good.

The post was mainly about T-mobiles move into the unlicensed spectrum 5GHz and the questions are:

1. Can LTE and WiFi (and everything else in the 5GHz band) play nice with each other?
2. It this works, is this a model going forward? Why not have the mobile carriers provide services in unlicensed bands versus licensing them valuable spectrum?
3. Does this provide T-mobile a cost advantage model for competing in mobile broadband (not having to spend billions to buy licensed spectrum)?

All valid questions and ideas and centric to what is going on in the radio per smartphone area, lets call it RpS for this post, rather boring to write...

So my short answer was yes, yes and no, why not and yes. But with a few more words.
There were no objections to my answer but one that said pretty much the same with fancier language.
And I said that maybe it is time to write a post about this as the f**ng Internet have nothing on the subject that concludes the core problems and solutions. If there are solutions.

I'd extend the answers with 1a) yes they can play nice if there is a new standard for how to (self) administrate the APs, Access Points and in this case I extend APs to LTE base stations because of 1b) which means that since the launch of the idea of 4G or LTE as 4G there have been theoretical and ideological discussions on how to deploy LTE and how it would look like by topographical and practical rules. In the early days the somewhat economically orientated soca experts from networks, mostly, said that "well let's just mount them on 3G masts and in context of 3G BSs, Base Stations, and the higher power from broadcasts will enable the wanted/needed speed of 100 mbits". Well, no.

Anyone with a sane view of the dysfunctional standards of 3G and still remembering the roll-out chaos said "no f**g way it will work" so a lot of money and thought was put into testings but not live testing because this industry doesn't believe in live testing until it is time or due time to deliver:- so these simple tests showed that "hmmm you might want to put a LTE BS in every street corner, in fact to be on the safe side put 4 in every street crossing on every building. And maybe 1 in between if it is a larger block."

Reminder, this is my personal interpretation and ironic view of +100 of research papers, reports and promotional press releases from prominent players, only interpreted for my own use and projects and not an industry view of the matter. End of reminder. ;-)

So a year or so before first roll-out this was the semi-paradigm. The month after roll-out it wasn't. We need more BSs! And for f-s downplay the 100 mbits idea. Say 25. Or don't even promise anything beyond 7.

Complete schuck-up.

And I'm not even mentioning the chaos on the smartphone side on how to make 2, 3 and 4 G play together with WiFi and BT.

Now today we have matured, but I'm not sure it's a good thing because the industry have settled for less. The blod ideas of what LTE could be is gone or almost gone. Now the officials are starting to talk about 5G and how that will solve the demand for almost limitless connectivity and data everywhere.
The buffoons are on the floor again.

So when LTE can't deliver 4G and spectrums cost licenses? Why not rely on technological advances and see if the engineers can figure out how to make short range radio (WiFi) work with LTE (semi-long range) and see if the cheap deployment of WiFi could help out with the humongous LTE roll-out costs?
On a technological angle this could work now, it would require a lot more advanced WiFi equpment and self-monitoring plus meshing functionality but it is doable. Wasn't that easy 2-3 years ago but now I think it is doable.
But speed... still the idea of +100 mbits speed is far far away in another galaxy.

So it is still a lousy solution to the promise.

Is it a way forward? Hell yes.

Is it economically better? 100 x hell yes!

If it gives T-mobile an advantage? In the short range yes but it's very easy to copycat it.
If WiFi is the solution for everything in the next 5 years.

No.

No No No No No.

M2M, IoT.
There is a real problem way beyond silly consumer surf speed.

But I save my PoV on that one for now.

Blowing up Aereo

Hot balloons, Aereo filed for bancruptcy.

Qoute from the article "Aereo had raised a total of $97 million, from investors that included IAC, Highland Capital Partners, FirstMark Capital, First Round Capital and High Line Venture Partners. Once again, it proves that raising a lot of money does not guarantee any kind of success." and no it doesn't but even more so; flagrantly breaking the law is even more damaging.

Why they thought it was possible to pick up licensed material over air and resend it without breaking the law, I don't understand. Even more when looking at the injustice of Pirate Bay founders in the most criminal of courts ever performed over copyright law.

So what Uber is now caught doing with privacy by using user data for their own purpose is like a fart compared to the tornado of Aereo. But I think Uber is going to be punished for their behavior, maybe not from a court of justice but from the people that will stop using Uber, or never will start.

Maybe I'm wrong but I believe privacy is more important to protect than copyright. Even if the legal system doesn't.

oh Yay, oh yay, see the fully integrated sensoric OS is coming

Whaaat?

Our existing OS's isn't good enough? What are you sayin'''`?
Smiley.

We are in a socalled Turning Point. Or I'd say a Turing Point. Just because the blockbuster Imitation Game with the illusive Cumberbatch is soon to enter the screens. Or not.

It's both turning and Turing.

 After a couple of years, or maybe more than 28, working with sensor based input systems to improve quality of Processes, I'd say it's both a turning point as we are entering the IoTT, Internet of Things Time. And it is also about Turing. He, the One big code cracker genius. He the thinker. The cracker. We as he needs to crack the code to what it means to get data out of a confusing, mostly encrypted, world of data.

So I launch the stupid idea of a new need. We need a new OS focused on sensoric networks and less on screens, battery and lousy haptic response to user needs. So let us all drop the OS's of the 90's we still live with (yes we do, research the subject of the origin of Android, Java and all the stupidity versions from Apple) and let us rejoice and chant for a new intelligent OS that can embrace human interaction. For real and not as an add-on. Now.

Now!

Sacrifice Your King

This is purely a response to Chandler, any other purpose is hidden; even to me.

I agree on all terms. There is, was always, a kind of problem (in economical science we would call it anything from a success to disaster, has nothing to do with processes used or used ot be used etc, let's dive into that pit another day)  and the problem is Mind.

Get to the state of your Mind.
What is in Your Mind?
Right now?
15 seconds ago?
14 years ago?

You don't know.

So you respond with safety mechanisms.
In a critical moment you rely on old patterns inprinted into your brain many years ago.

The State of Mind.
What a nice  sentence, this is about You so do not feel comfortable. This is the question of Mind.

A Mind is an everchanging atomsphere of the essence of You.
That means that what you believe you think have no fucking connection to Who You Are.
Except in crisis.
Why?

Because in crisis we return to our self, The Self that is most dominatingly defined from year 0-6 and then either adjusted or disturbed to the age of 18. I'll give you a lecture on this another day since I have worked, analyzed and researched the field since 1987. So back of.

The Mind is a time and place projection of Your Self.

Let's move on.

In the meeting between People (what the hell is a definition of People?? Sorry..) in a process to define, design and construct a new product I think ( yes there are  more than me... be safe) that the Self is a driver and the Common Good is just something you/we could consider if we are in a situation when we are Safe ( big definition area...) then we can put resources onto someone else. sO Self is a tough individual one.

Going into a process of building something new that is a) cutting edge b) amazing c) disrupting or d) beyond grasp then we could put the people involved into many types of definitions.

The only ones I'd be looking for are Heroes. Doesn't have to be Marvel-size ones. Normal but abnormal people able to do the extra thing. One to a million times. So that boils down to the team assembly persons job.

So getting something amazing on to the market is actually about hiring the right team.

I'd go with the craziest people I could find.
But that's just me.

 And on the question why big company teams fail?

I don't give a shit.

Swedish search for submarines and the sensors they use

Today, or yesterday dep where you are, we saw the awakening of media related to undersea activities east of Stockholm archipelago. And the Swedish media goes "They are here!" and "we are going to kill it!" as it did every time the last 40 years we had the same indications.

But ask yourself. Is this that easy? Is this the "the best beats the rest!" kind of game?

Basics. The sensors the Swedish navy are using to detect activities are old style stuff dug up from the graveyard of Swedish naval intel tech suppliers and none of them have been at the forefront since, ever.
So the noice and biasis from the sensors are not good to say the least.
The intel from the previous generation of sensors gave "clear indication" on sub maritime vehicles back in the 90-ies when they couldn't differ from krill  shoals. And simpler.
Today?
That's what being tested right now. How good sensors are in Swedish naval intel is pretty much the standard of what is around the Baltics. Maybe even top of the line in this wet region.
So why not compromise it with the least available efforts (resources) and measure the temperature of the response by type of channel and response time?
I'd do the same.

Basic results?

Sweden suck at naval intel.

Penny Dreadful and Me

I have to confess. There have been very little change in my daily routines since the autumn of last year. We, me and the team/s, are occupied with various projects and I have a new hobby watching Penny Dreadful.
I know it isn't much. Working and watching TV. You probably know the drill.

Anyway. This particular TV-series is a misch-masch (thanks Stefan for the real meaning of this...) of all pop-cult either taking place in the last decade of the 19th century or actually written back then. With some exceptions of course.

But this is a great opportunity to explore the origin of exploration.
The six episodes of Penny Dreadful that is out are exceptional. And they talk psychiatric treatment, as it was back in the days.
Which is interesting as I have +25 years of experience from so-called modern psychiatric treatment, both from public and private practice.

Now you wonder. Did he experience that as a patient or..?

Well I will enlighten you all. In the next entry. I'd ask you to see Penny Dreadful episode 1-6 and then ponder where you see me in this.

 

We have what you call a good Run

Getting from the stealth to go public is a critical stae of a startup. Somewhere we go from a unit of untold rules and common interests to a public "team" that is supposed to dazzle the world.

I came up with the name Ulocs about a year ago after 12 months of research in the area of which we kind of now rule. Feels good to rule. Again. I've been known to rule certain areas of expertise and now owning the space of Wearable Technologies is kind of, well, not surprising.
Ulocs is now bigger than Qubulus ever was (could tell you a couple of insiders on that=) somewhat less in performance of Emappz, way better than Goodway, Indirgo, Brimstone, and others. But in an essence, we are about to kill a dead beast, the so called Smartphone.

Something is happeningI

Signs in the sky. A lark sings.
Suddenly your eye catches a glimpse of a 100 dollar bill (or in my case it would be a 500 kronor bill) and you turn and pick it up.
Something is happening.

I love it.
It's happening right now. It's super high tech, best in the world,+6 years ahead of anyone. Again.
It's not the first time. Probably not the last. I can, maybe, count the times it happened. Last time I said it was the last. I didn't muster to go into the mood again.
But it's not the number. It's the feeling. The mood you get into. Creation.
You created this. It. A thought you once got was turned into action and created something new.

I love it.

Let's look back a bit. Between age of 12 and 27 I played a lot of sports. Of course I played before, and after, but those years are the most vivid and important ones. Because it was for the love of the moment. The moment when things fell into place and got unique.

I longed for those moments and I did as much as I could to get more of them.
After I stopped playing on a high level I got involved in high-tech startups. Between the games I acquired a few skills in programming, design and math. Pretty useful skills.
But my dad told me to get a good education and a job. Programming was for flunks and dropouts.
So I did. While I played.

I played football (soccer). Tennis. Golf. Table tennis. I skied, down-hill, cross-country. I played chess. Bridge. Well I was good at math, that's my excuse. I practiced shooting. I was a master of rifle at the age of 14. Got the King silver medal in the army.
All the nerdy games.
I played indoor floorball. Tried out for almost any other sport except badminton. Always disliked it. Squash. Mountain climbing. Biking. Riding. Swimming. Boule. Bowling. Darts.
That was not interesting.

I'm still a sports nerd.
But the kicks come from being good at something else than sports. It's about creativity.
Being good and creative.

That is also why I dislike non-creative stuff and lack of innovation.

Here is a list of the lost.
Things that isn't creative.

1. Building a house that looks like the next. Or the 'nother.
2. Wearing clothes from a fashion brand. Or H&M. Or their evil partners in crime.
3. Saying things like "I think..." "The government..." "Aren't just people...."
4. Starting a riot based on no 1.2.3. and maybe 5.
5. Thinking it's always someone elses fault.
6. Setting up a new company based on your idea of getting rich. Or no 5.
7. Joining any company based on the idea of getting rich. Or bore people.
8. Starting your swing with a twitch in your left arm. In any sport.
9. Looking at the world and saying "this is perfect!" Or say "hey, didn't you kill my brother?"
10. Reading too much.

BTW. Don't listen to me.
:-)

Ulocs now - Qubulus then

For those of you that remembers, I started Qubulus in 2010 based on a project I ran at MHBC, the art of indoor positioning based on multiple radio networks. When I left Qubulus at the end of 2011 it was with a vision to scientifically solve personal positioning, for good. Without radio networks.

Why without radio?
Everyone uses radio to position individuals today. Network operators (best ~50 meters in urban areas), other radio technologies as WiFi, Bluetooth, sound (3-10 meters) based on what is in a Smartphone today. The rest I will ignore for now.
The accuracy/penetration was very good, in favor of Qubulus as we developed a new tech platform that was way more accurate with less than 2 meters in bad places. The problem was that it was still depending on the radio access points being on the same spot all the time and that in many places there are no radio available at all. Then the impractical need to record every floor with equipment etc etc.

I had come to the conclusion that sensors (accelerometers, gyrometers, pressure, magnetism etc) similar to the ones used on Smartphones is the way to go  You can read more about what we do at Ulocs on this.

Now here is a video showing the comparison of Ulocs and Qubulus platforms at the same location, same settings and it will be obvious that we have killed radio as a method of indoor positioning when it comes to applications that needs "always on" as a prerequisite.

With this simple demo of a Ulocs device showing that Ulocs sensor driven tech is extremely accurate and radio independent, we want to pinpoint the use cases of this device and the core tech in it:

1. Accurate body movement tracing to enable gaming environments with or without avatars, analytics of the movements, coaching feedback of performance etc. To be incorporated in shoes, gloves, jackets, trousers, head gears, helmets and more.

2. Accurate positioning of the wearer in X-Y-Z that enables data transfer of the position to   other devices and external systems. Great support for workforce in high risk environments: guards, hospital staff, security workers, transportation, police, fire fighters and more.

3. Accurate body analytics based on Ulocs Styles to define how well or not well a wearer of a device carries out their daily life. Can easily detect fatigue, illness, heart function and other diagnostic behavior recognized in movement pattern changes. Great support for remote/home monitoring of patients, hotel & resort guests and more.

If you have more ideas on how to use our technology then don't hesitate to contact us!

Roximity prank demo

Indoor positioning is a funny funny game.
Sometimes it is sooo funny because there are schmucks out there doing these demo videos:

 WTF?? Awesome is a word I would hesitate to use after this...

Being right and being sooo wrong

This is a story.
You know, a story about something that matters.

Then, Back in school I just loved maths. Maybe I was what we today call a geek, I don't know. I still was on the soccer team. A prospect for the A-team at the golf club. Played some tennis. Yeah. I was a dork. Not a geek.

Then, in 1980 they bought a couple of ABC80 computers to the school. Only the uncool kids were signed up for "science class". To my surprise I was picked for this "counteradventure".
Because I was good at math.

I still, +30 years later, can do some maths baby!
Like when I in -03 calculated in less than 60 seconds that my client was going bancrupt in 30 days. Like when I saw a devastating loss of 1.2 M$ for the working year in -06 at a client then reversing it to a small but positive profit in less than 6 months. Or when I actually figured out a way to reverse time in a time machine when I was 11.

I kid you. About the time machine. It didn't work.

Still  math is a killer.

 Then, +12 startups later, I feel that what we see in innovation is still within math. Now jump-

We have been working on the idea that we could interpret movement patterns into behavior into feelings. You know, feelings.

We succeeded. We got Ulocs Styles.
Then a special partner asked us, "if you know this, don't you know the position?"
¨
We were confident, but not sure.

Then four months ago we went into the venture of understanding Individual Movement so we could translate it into Individual Positioning. Easy.

Not.

But a funny challenge,

And on we moved. Now we are here. We are here. WE ARE HERE! WE ARE  HERE!!! and we are goofs. weird. funny and strange.

But we did it. And we are proud. Still it is a silly plot print...

Why it makes sense for Sony to buy HTC

Today the earnings from Sony was published and they are good. Even very good. Not compared to old days but for a struggling hardware company these days... good.
HTC. Not good. Not at all.

Sony can obviously sell. But their phones sucks. Even if ordinary people don't see the difference they get used to dirt by buying Sony (Ericsson) Smartphones. But it brings in gold to Sony now.
Great sales. And marketing. I love the marketing. No irony, it's great.

HTC. Used to to some good sales. Must have lost the touch, the feeling, the love. But they still build the best Smartphones in the market. They are great. Really great. If people actually paid attention to details they wouldn't look at iPhones (where did Apple get lost...) and if they would compare a Sony to a HTC they would laugh.

So the timing has come for SOny to buy HTC, let them run the Smarthone design and please boost the production process so we see at least 5 new ones per quarter. Then give Samsung a fight. Which will be epic :-)

I love epic!

CRM is an amazing Black Hole of Nothing

I've always been a big fan of CRM, real life CRM, the kind of CRM where CRM stands for Customer Relationship Management. Not the fake one that is online or in a desktop software which I call eCRM. The e as in Electronic is really not bringing any return on investment.

It has, so far, brought a meaningless tool for managers to prey on the knowledge and time of their sales people. To no shown effect.

You don't agree?
 I bet you are one of those managers.
 I'll tell you why I know.

Because I met you.
Maybe not You but your body double. Or triple.
Why I met you?
Because I have been in sales for more years than you remember. I am sales.
I know sales from the ground up. Bold?

Yes. But that is part of sales isn't it ;-)

 Anyway in 1999 I joined a small startup that needed an architect to construct the user interface, the MMI, what you young people call UI/UX. The aim was the boldest, to build the only necessary knowledge management portal software ever.
 Remember this was 1999 so we thought we did have all the answers. No limits. Funny thing is that there are still companies that believe that a great UI/UX will fix it on eCRM...

Except the technology available of course. Bloody mess of browsers.
 So the user interface needed to comply with anything from Lynx and up; Internet Explorer was the common joke of the time, Microsoft inventing HTML tags that didn't exist in the standard. Netscape. It was hell.

We had to invent browseridentifying algorithms to direct the portal to the best possible GUI output and similar. This was to be able to present the information in a user friendly way so that the maximum engagement level was gained, to get maximum input of information done and be able to get maximum output from executing procedures interesting and easily accessible in the portal.

 This was 1999. We didn't really talk CRM, we talked customer information.

Then came CRM and we adjusted to it and the portal was expanding into fields like customer hierarchy, customers customer information and hierarchy, knowledge regarding deals, partners, suppliers etc. So I wrote a paper internally about an intelligence approach on customer relationship management. This wasn't really appreciated by the British owners of the company and we were told to stay on the route of supply chain information management instead and was asked to build an auction module that would later to become very efficient in procurement procedures at various customers.

Which in the end didn't help the company that was killed by share owner battle over cash.. Anyway, the paper lay the ground for the first desktop software company focused on customer relationship intelligence or what it became to be called CI, Competitive Intelligence. The field was a +20 players of specialized software companies that supported internal intelligence operations from government, police and on to commercial companies. Big ones were i2 and search engines like Albert Inc (Hi Azeem:-) from France and Clearforest (now part of Thomson Reuters)and we came with a one cd (!) easy to install and use Windows based desktop software which we called Brimstone Intelligence.

Talk about changing the game. Or not.

 Because at that point in time, early 2002 the CRM (eCRM often called) was taking over. Already two years before the players in this field had started to move from desktop to web and Salesforce that started in 1999 was gaining speed as well. Even the ERP providers started to talk customer management even if they hardly could spell it. So Brimstone turned the other cheek and got into CRM instead of promoting its superior software in itself.

There was no endurance for that. The rest of the story I can tell you at another point in time.

 The point I'm making is that CRM isn't eCRM. You cannot transform the behavior of a good or great sales person or a team into a system if you are not interpreting and incorporating each and every member of that team, his and hers sales skills, presenting methods, ethics, way of picking the right timing to contact a potential customer or follow up sales, the chain of thoughts that is going through their heads when reviewing the circumstances of the individuals they are dealing with and much more. To ask anyone to put that into a CRM-system is like asking me to put the cheese back into the box.

It won't be done.
Even if the boxes where there.
Which they are not.
Not in a CRM-system.

In Brimstone Intelligence at least you could make your own boxes if they were not there. In Salesforce? Get out of here...
Why not? Because CRM-systems are, with or without glam¨UI, the Managers decision and not the in the hands of the salesman or woman.

 Why?
 Because it is sooo nice to boxify everything in sales into small, nice boxes of information that everyone is supposed to put info into and follow all procedures and behave. But you know what? Great salespeople NEVER behave.
 So that is why CRM as in eCRM is deader than a Dodo.
But still continues to live on as the managers are still out there to keep them alive.

 I will continue to monitor this field of software. It is essential for the effectiveness of our society ;)

Patents Comment and What Is Wrong Whit This World

I have a weekly routine to read the patent review. Fun stuff. The companies and keywords I keep track off are the big ones in my world, things like healthcare, radio, positioning, golf and companies like IBM, Nokia, Apple, Microsoft, etc.
All of the keywords means something personal to me, the companies are big players and some are smaller ones that is good at innovation.

At first I just thought it would be good competitive intelligence to keep up to date. Then I discovered patterns in the approved patents. Then I saw new patterns. Like the alignment between how detailed patents are within control of radio networks and how few there are that is actually creating new radio possibilities. How many there are that is close to brand protection and how few that is actually innovative. And on.

Exciting stuff.

The overall trend I see is that more of the big Kahunas go for brand protection and not that much innovation. For example Apple are now getting more and more patents approved that is about details in their products. Like the hinges on the iPad cover. Wow. Not Exciting. No glass staircases anymore.

Nokia that has always been a great provider of innovation in radio, both on the network and handset side, is not exciting at all. Today they came clear on this one: Method and apparatus for generating privacy ratings for applications . For f*ck sake.

This was the company that made us proud to be from the Nordics. Shit.
The big question from my side of the table is How Do You Make Money from these lousy innovations and patents?? My answer so far is: You Don't. So is this the new way of keeping up appearances? Most likely. Get a grasp and get going Nokia. Apple. IBM. Microsoft. You other Dinkelspielers.

The State of Innovation in Sweden - June 2013

This is a bold title.

I like bold titles. Like being the Mark "I'm CEO, Bitch" Zuckerberg. Or telling the world what the state of innovation is in Sweden.

Lägg till bildtext

No other comparisons.

It kind of comes with Swedish Mentality (which I studied in the early 90-ies as a part of becoming an urban planner) that you do NOT state anything bold. You will have to eat it up.
We had this conversation today about the change in Swedish Mentality since the 80-ies, based on the queing "system" at McDonalds that used to be organized but now is a boiling chaos as the Swedes are now more "I WANT MY FOOD!!" than "I'll just stand in line and get my food when it's time".

Same goes for Innovations.

A lot of entrepreneurs are yelling like bitches all the time now. "MY INNOVATION IS THE GREATEST!! BUY!!!" and even worse. The funny thing is that Swedish Innovation was more innovative in the 1960-ies to the 1980-ies than it is now. (Cars, mobile, etc)
Now it is Wrapp. Spotify. And worse. Nothing innovative at all besides the exit models for the investors.

So I got this message on the Fb-tube today

"You've gotta love this blog post by the guy's at Tunaspot" and it was linked to http://www.tunaspot.com/dear-coca-cola-thank-you/ so I read it.

Let us go back in time.

In 2006 I ran a startup called Dirigo. Mainly financed by Almi Innovation. It was created on the foundation of Emappz that was the first advertising financed Turn-by Turn navigation "app" (before apps) company. Killed by Google more or less. But Dirigo had something new. A social app (widget) for J2ME that showed the proximity of content (text, music, sound, video) from your epicenter. We had a radar and all. Nice.
Alexander called up, a connection was trying to source the production of a device that could present recorded content to people wearing the device, focused on visitors to parks, resorts entertainment etc and the idea was to rended playlists based on proximity of positioning.

So we designed a device, a platform and the architecture was open so it could be used for any other geo-focused application. The question came up to launch a geo-proximity playlist for iTunes or other mp3-like system. Johan that was involved with Loudeye, bought by Nokia in 2006, told me that this was something that could attract the big kahunas. But would cost a lot of marketing to both sides.

So we looked at it me and Alexander. What we came up with was that it was a) very difficult to go cross platform b) difficult to protect and c) difficult to monetize as people had started to view apps (widgets) as free of charge instead of cool to buy.

Dumped it. Hard.

Back to the future. Now.

Tunaspot. Innovation at its peak. Well, no. It is now copied, killed and wasted effort. The bitterness I was accussed of (!) last week regarding the handling of Qubulus, is now handed over to the guys at Tunaspot (I know them and I feel guilty of using them as an example of non-innovation, sorry guys you are now ok to kick my ass at any time!!) so that I can write this.

Next. Wrapp. What the F-CK is this about?? It is so nice, it is so well packaged. It is so easy to copy, it is nothing to do with innovation, it is an haute coutoure app at it's best-

Spotify. they call it an innovation. Mostly I'd say in it's financial department. Not in the apps and services. I am a HARDCORE heavy metal fan. I have a record collection of +5000 records, cd's and EP's-. My friends the same. What we find on Spotify. Christina Aguielera. And similar. AAARRRGGH:

Innovation? I'll tell you what innovation is.

It is something that changes something. So adding a feature to an existing service. No. It is not innovation. To build an app that offers a service that used to be physical and now is digital. No. It is not an innovation. To improve what someone else innovated. No. It is not innovation.

I think that most people today, in all good intents, use the word innovation instead of adjusted, improved, altered etc.

To come up with a new way of distributing parcels? Innovation. To launch a new way to distribute the same parcels as before? No innovation. Improvement.

To alter physical distribution to digital distribution? Alteration. No innovation. The digital channel is already there, you use it for new things to distribute but the innovation lied in the the creation of the digital channel not the usage of it for new products, that probably lied within the scope of the creation of the channel and cannot be accounted for by the new player using this channel.

You see my point?

So I'd say, looking at the state of the Swedish Innovation of today, it is in really good shape when it comes to biomed and traditional production tech. But for mobile and consumer services? Not good. Not even close.

Go home, do your homework, see what needs to be done in audio, video, cellular, chipset and sensors. Then get back on track.

The Qubulus Story

(All names are fictional and any resemblance with reality is unintentional unless there is an obvious case of public record or similar communication)

Today it was announced that Qubulus is put into bankruptcy.
It was expected. Ever since I exited the company on the 6th of January last year.
Why? When you have (or had) the best technology available? When you have a fast growth market of indoor positioning with smart opportunities for indoor navigation and all the add-ons for that?
When WifiSLAM and Meridian got acquired within the last six months?

Well it's not a mystery. The first problem we hit was investor greed.

The first major investor in Qubulus was Innovationsbron, the Swedish government seed investment vehicle, and the investment manager Qer Jeander was thrilled to invest the first €90.000 and others followed as Nats Xiedmar representing the SW consultancy firm Jayway, Iampus Kacobsson former co-founder of The Astonishing Tribe bought by RIM/Blackberry in 2010, and others.

We got just enough, 1/3 of what we asked for, to run the show for six months. During that period we managed to build what I would call the most advanced engine for indoor radio positioning. It looked great so we asked for a new round of investments. We got it.

Early spring 2011 was when the problem started. Qer Ieander called 1-2 times per week to ask for yet another round of investment as he told me he got the investment board on for that. But he/they didn't approve of the valuation of the company. So if I just could accept the valuation (1/3 of what I had been calculating on based on the international market for indoor positioning tech) then we had a deal. I explained that it was counteractive to push for a low valuation if they wanted to make an exit, which they should as they can't invest that much more than €300k in total, but Per, Sorrry Qer, was an eager beaver. I told him to stand back as we had a customer deal in the making that would replace the need for his money.

The deal went through in August.
I bet 1½ minute after the ink had dried up Qer Ieander got me on the mobile and told me he wanted to expand the ownership of Innovationsbron to 30% of Qubulus, no matter what. I told him that at the current state you can't afford it. He got pissed. He wanted in. And in the Investment Agreement Innovationsbron had a veto right on any decision made by the company and the CEO. Which was me.

SO we sat there with a golden Goose egg, a beautiful project with fantastic people to work with at the customer side. I managed with resistance from my co-founder, which is a really nice marketing guy but without any kind of business brain, to expand the team with the right staff, the perfect staff, to meet the objectives of that customer. But the cash flow was running out. Qer had promised over phone that if we just got the project going we could fund it by convertible loans and when the time was right we would be able to pay back. Innovationsbron use this method all the time so I believed him. Which was Stupid no 1.

In September Qer contacted my co-founder to discuss the situation. If they could come to an agreement they could get the veto going and decide to get the investment round approved without my approval on a shareholders meeting. In the mean time we had great results from the project and sales was picking up on the software side. We had launched the first API for indoor positioning on Android Smartphones in September and got really good numbers on the sign up. Jayway supported with fantastic coding under the supervision of their CTO. We were rolling!
Nats Xiedmar promised me that we could run the expanded team on tab and we could convert it into equity whenever the timing was right. Stupid no 2.

Early October we went to the US to set up sales and marketing which was one of the big things my co-founder wanted to do, he was over there in June to scout out best possible setup plan, meanwhile we collected hundreds of leads on customers and VCs, and we executed really well in October over there. Mid October I got an email from Qer that wanted to have a conference call with the board where Nats and he was the leading investors. I said it could wait until I got back at the end of the month and asked him to finalize the deal with convertibles as we needed it now. He refused.

It's like being hung from the lowest branch. Sitting in a distant part of the world, trusting the board and the people around you to back you up and then get the email, not even the phone call, that we don't support the operation any more unless you bend over and take the pain. In this case a stupidly low valuation 1/5 of the closest French competitor when they got their round. At the same year with the same track record, that would only hurt the chances of getting a fair deal from VCs, delay round negotiation time and shoot the whole US establishing trip to pieces.

So I went home with a bag of great promises from US customers and investors and what I faced was a gun squad that had struck a deal with my power-eager co-founder. They wanted to run the round without my approval which they now could with a minimal majority and I was asked to move all product development to Jayway as they and Nats believed "had the explicit competence for this type of product development". I told Natz and his Orch Miklas that they had zero knowledge of product management and product maintenance experience which made them disqualified for the job. They should back us up and continue to do what they were doing, expand the core team with their competent staff and start documenting what they did as they hadn't done any of that hard work so far which is the core of product management.

To no surprise they didn't like what I said.

Things moved on, we had explosive growth in leads, managed to host the API service and growth with customer expectations, followed the product delivery plan with our major customer. But the cash flow was bad. The staff was fantastic, supportive and I love them all.

A asked a thin dude from Canada to look for alternative investors and he was fast, introduced me to a Danish fund that wanted to expand. The first meeting was great, fast moving. I thought that this could replace Innovationsbron and Jayway as I wanted their ghoulish faces out. Greed isn't pretty.

But at the end of October I realized that the Canadian guy had played behind my back to get a job at Qubulus by talking to only my co-founder and Innovationsbron, Jayway and the rest of the board. I suppose the image of their meetings must have been close to the vision of Sauroman sitting down with his staff ;-)

So they struck a deal where the Danish fund invested and funded the cash flow, Qer got his %, Nats got his revenge by firing all developers on Qubulus and run the development in-house at Jay-fucking-way (so unbelievable counter productive...)  and the Canadian guy got a business development job. What a joke. None of the involved had any experience of running any kind of international or global operation, none had any experience running a full product management operation, they put my delusional co-founder in pole position and now they crashed 18 months later.

I could have told that then, my shareholders agreement helped me from doing it openly and I got a good enough exit agreement signed just before Christmas 2011. They thought that they signed a smart agreement but they used the worst possible lawyer in Sweden, VICI, and I played them all over the field which is a benefit from being in legal procedures regarding business since many many years. What you call earned experience. But these guys were bad. I laughed. Still laughing as the company Qubulus was written out of the agreement and now it's the people who signed it that is responsible.

So in the end this whole journey with Qubulus added to my plus account and I can only say that when interacting with dilettantes as Innovationsbron (Almi now), Jayway, Iampus Kacobsson, Darl Tilbersky and my dear dear co-founder the dim-witted Grank Tchuil; best of luck to you all in the future!

Future of Internet is Exclusivity

Since we first encountered Internet 2.0, the contextual Internet or whatever we would call it, the fight has been on getting as much usage per user as possible. Facebook, GroupOn, Google search, any search, Instagram, histogram, fistogram whatever.
The overall dogma is that if we have user aka usage then we have an audience and at some point these schmucks will buy from our advertising lists/friends. And it works. For now. Slowing down. Overhead grows. It looks like TV? TV commercials? Yes.

The thing is, from an intellectual/psychological perspective we act as we belong to a group but we want personal/individual attendance. The ads don't know me, the networks either. They try O´so hard to get to know me, intrude my privacy (Google, Apple, Microsoft, etc) and they hope they crunch it right so the ads in the right/top/bottom of my page is the right ones so they can show some good digits on the "penetration".

Some news for you.
This has been done and tried before.
It was called DM, Direct Marketing. How didi it go? Well they won over newspaper ads, radio and TV. Did we like it? No. But the old men that ran/run this DM they say "if the viewer connects with the ad it's not an ad, it's information".

KRWWWNG: No.

It's just a good ad. Not information. Basically it didn't work in the long run.

This is a new Ad Age. We still long for individual attendance and now we could get it as almost everything is digital come to media and information. And the ones that isn't can lean on the digital. So let us look at what "WE" want:

- In a world of limited resources we always want the best value for the best price

- In a world of complicated situations we need adjusted offers to our situation, not what the neighbour need, what I need.

If I can't get the best value on an individual basis I want the next best choice that I can afford, here is where it get complicated:

This means that the one that is offering me somethine needs to have a superb overview of the market and a unique insight to my needs aka situation. That is why consulting sales is growing but the cost of such consulting sales is staggering. The hit ratio is low and the margins are not even close to anonymous e-commerce. (won't go into why e-commerce is a different approach all together)

This leads to the next revelation. The future of Internet is Exclusivity.

We need to share what we need and what we can afford to get what we desire. But we need to trust the person/service that we share this with. Frankly, would you trust Facebook, Google, Apple, Microsoft, GroupOn, SchmuckOn, MobileLocationShareOn or whatever with your deeper needs and monetary situation? I bet not.

Let's look at the fast growing market of Location Based Services. LBS. Is it growing fast in terms of users? Yes. Is it growing fast in terms of usage per user? Yes. Is it growing fast in terms of channeled deals per user? No.

Most of the players tend to explain this by the system of hand over; when a user get his or hers information from a LBS they go to the counter and buy and therefore the transaction is handed over to the transaction holders. Visa, Mastercard, American Express, Cash.

There is an obvious gap. SO they try to invent mobile payments that works (none so far) and they try to convert LBS to actionable sales by coupons, bar codes, QR etc. Not working. So we can't bridge this because a) consumers don't trust LBS with their lifes b) there are few situations where I need a LBS to buy something and in a competitive environment there are low margins so offers are few and bad compared to all the things we need to buy. Just look at it, how many of your last 1000 buys was done through a coupon/offer??? 1? 2? 5?

It's pure shit.

We don't trust transaction holders with our needs and we don't use LBS for our fulfillment. Fact.

So mobile location as a transaction centric environment have no future. Even if 99% of all players in this field still believe this. I can excuse them as they lack knowledge, wants to believe and have few other alternatives.

What we need is to put trust in the hands of the consumer. Treatment by individual, pricing dependant on my private situation, my trust and my needs. So basically what we need is a virtual or real, unit that act as my digital representive when I trade, buy, shop or scan for help, assisted buying or similar.

This is some of the areas where we need totally new services:

- Banking. They treat us as dogs, either they pee on us or they lick up our arses. We need a unified individual approach based on trust; which means I get to pick from their smorgasbord and not the other way around.

- Insurance. Better than banks but they still try to fool us with their "offers". Get real and start giving us some value for money dependant on what I need and not what You need to sell this quarter, Noone trust You guys.

- Energy. Anyone that is anyoed with your electricity bill? I thought so. Want to change provider? I thought so. No difference between the providers? Right. So these people needs to understand trust as a concept. They are crooked, evil and mean based on their behavior. Why should we trust them? You tell me.

- Communications. Hahahahahahaa. Don't get me started. If you don't watch your back they'll fuck you, over and over again. Trusted sales are very far from reality today.

- Travels. Often in monopoly situations, never eager to negotiate. Take it or leave it. Saturated market. We are here to fulfill their lives and not the other way around. Would I trust an airline or a train travel provider with my personal situation? Not today. Maybe tomorrow if they take my needs seriously.

- Food. Supermarkets and brands. Wooha. If they can stab you in the back they will. Low price on steak this week? It means higher priced milk and bread to compensate. Need personal service? Fuck You. We are already understaffed, overprofitted and don't give a cent. Customer for life? Haah. YOu need our stuff so get in line.

There are more and of course this is a somewhat simplified version of life, but you get it. What You need is a way to convince yourself and the service provider that there is a trusted relationship. I believe it starts with taking control of Who we are at the marketplace.

That is why we don't trust LBS; mobile search, advertising, commercials and glossy offers. When They start to take Me seriouusly and I have the control over my own location, data and needs; then we have a conversation!

The future of Internet is Exclusivity. And it's not their choice.

BTW most marketeers are idiots and they will until they start educating themselves on the reality.