Sitting in Nässjö waiting for a connecting train. I've never been here before so I looked it up on google maps to see how the urban landscape looked and it looks really good.
It fits into my vision of that the great innovations are made in great environment for innovation, I stretch it to that the superb location for innovation is setting the height of innovation.
A couple of days ago Fred Wilson wrote a short piece on the Evolution of startup hubs, a good summary of How to Look at Location as the core of monetizing innovation and innovative startups; to make some reference to the pure geographical input based on my empirical studies (yeah I'm scientific:-):
- One hear a lot of complaints on the weather from startup people in Boston but rarely from people in startups or visiting startups in SF area, ergo the Cali is a leading location over MA.
- To increase innovation companies like Microsoft, HP, Intel, Google, Apple and now Facebook build designed campuses to get the mojo working; and it works (unless some mid level management steps in and destroys the good vibes as they did at HP etc etc); ergo a campus looking like an enchanted forrest, a white castle or a Battlestar Galactica resource center brings big points to the awesomeness to the innovation height.
SO looking at the Swedish hubs just makes me cry.
Stockholm/KTH - I wouldn't even call it a hub. What is the latest innovation that came out of that place?
Chalmers - better but where is the vibe, the campus looks like something a deranged architect came up with while trying to design a nightmare.
Lund/Ideon - don't make me laugh, the Spaceship goes Ikea design sucks and the lack of any kind of nice vibe was lost or never found; it's fragmented, hostile and worst of all there is nothing else than a commuter bus every 20 min if you don't drive a car (and you shouldn't, it's 2012)
I will continue to comment on this matter very soon, stay tuned!