This is purely a response to Chandler, any other purpose is hidden; even to me.
I agree on all terms. There is, was always, a kind of problem (in economical science we would call it anything from a success to disaster, has nothing to do with processes used or used ot be used etc, let's dive into that pit another day) and the problem is Mind.
Get to the state of your Mind.
What is in Your Mind?
15 seconds ago?
14 years ago?
You don't know.
So you respond with safety mechanisms.
In a critical moment you rely on old patterns inprinted into your brain many years ago.
The State of Mind.
What a nice sentence, this is about You so do not feel comfortable. This is the question of Mind.
A Mind is an everchanging atomsphere of the essence of You.
That means that what you believe you think have no fucking connection to Who You Are.
Except in crisis.
Because in crisis we return to our self, The Self that is most dominatingly defined from year 0-6 and then either adjusted or disturbed to the age of 18. I'll give you a lecture on this another day since I have worked, analyzed and researched the field since 1987. So back of.
The Mind is a time and place projection of Your Self.
Let's move on.
In the meeting between People (what the hell is a definition of People?? Sorry..) in a process to define, design and construct a new product I think ( yes there are more than me... be safe) that the Self is a driver and the Common Good is just something you/we could consider if we are in a situation when we are Safe ( big definition area...) then we can put resources onto someone else. sO Self is a tough individual one.
Going into a process of building something new that is a) cutting edge b) amazing c) disrupting or d) beyond grasp then we could put the people involved into many types of definitions.
The only ones I'd be looking for are Heroes. Doesn't have to be Marvel-size ones. Normal but abnormal people able to do the extra thing. One to a million times. So that boils down to the team assembly persons job.
So getting something amazing on to the market is actually about hiring the right team.
I'd go with the craziest people I could find.
But that's just me.
And on the question why big company teams fail?
I don't give a shit.